Desde Blizzard, creadores del WOW entre otros grandes juegos que he sabido jugar, se desprende este link que no tiene desperdicio, sobre las 11 reglas de Blizzard sobre la innovación. No olvidemos que despues de todo, es una empresa de desarrollo de Software.
Un pequeño resumen:
RELY ON CRITICS
Procesos de Alfatest y betatest mejoran el producto lo mismo para pateches, upgrades o service pack
USE YOUR OWN PRODUCT
“We’re all fans. We all play,”
MAKE CONTINUAL IMPROVEMENTS
GO BACK TO THE DRAWING BOARD
“Start over if a product is not turning out right.”
DESIGN FOR DIFFERENT KINDS OF CUSTOMERS
“…He drew this Samurai panda. Turns out the Japanese and the Chinese aren’t big fans of each other, and the Chinese people objected to this animal of theirs being dressed in Japanese garb. So we had to change it”
THE IMPORTANCE OF FREQUENT FAILURES
The lessons learned from failures will provide the stepping stones for the next innovation
MOVE QUICKLY, IN PIECES
“In today’s rapidly moving market, the only way to get products out is to use various rapid prototyping methods to build products or services and try them in controlled pilot groups and then change as you go along”
STATISTICS BOLSTER EXPERIENCE
Statistics also help Blizzard find ways to make games more enjoyable.
DEMAND EXCELLENCE OR YOU’LL GET MEDIOCRITY
“If you ask for excellence or perfection, you many never get it, but you will sometimes get something approaching it – and mostly will get good enough. If you ask for good enough, however, you will never get anything approaching excellence and will often get below-average results. People tend to rise to meet expectations,”
CREATE A NEW TYPE OF PRODUCT
OFFER EMPLOYEES SOMETHING EXTRA
company that can benefit by providing employees with more than just a paycheck. Any innovator needs something beyond just monetary incentives.
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